Anuga 2025 (October 4–8, 2025)
Anuga is recognized as the world’s No.1 trade fair for food and beverages in terms of scale, quality, and reputation — the premier meeting point for the global F&B industry. In 2025, Anuga set a new record with over 8,000 exhibitors from 110 countries showcasing their products and welcoming more than 145,000 trade visitors from over 190 nations — making this edition the largest and most successful in Anuga’s history, a true stage of excellence, innovation, and inspiration for the global food industry.
Anuga 2025 is not just a food exhibition; it is where the trends shaping the global F&B industry converge. G.O.C FARM participated in Anuga 2025 not merely to showcase its products, but to affirm its identity as a Vietnamese brand with a global export vision — seamlessly connecting the farm, the factory, and the market.
The Journey and Preparation of the G.O.C FARM team
Before Anuga 2025 officially opened, the G.O.C FARM team had spent months preparing thoroughly — from booth design and product selection to scheduling meetings with customers and suppliers. Each member carried within themselves the spirit of representing a Vietnamese brand — professional, creative, and resilient.
A series of online discussions with the organizers were conducted to ensure that all logistics, display, and communication activities met international standards. Upon arriving in Cologne, Germany, the team immediately began setting up and decorating the booth. This year, G.O.C invested nearly 1 billion VND to rent two large exhibition spaces to promote the company’s signature products. Throughout the exhibition days, the team worked tirelessly with passion and conviction: “Not just selling products, but spreading the spirit of Vietnamese agriculture.”
Partner Connections – Opening Up Global Catalysts
Jalapeño Sriracha Hot Sauce
- G.O.C uses Jalapeño peppers, while most of the market uses regular chili peppers. Jalapeños have a moderate level of spiciness and thick flesh, giving the sauce its distinctive flavor.
- The proportion of Jalapeño peppers makes up 72% of the formula, whereas many other brands use less real chili and rely on capsicum oleoresin to create heat and color.
- G.O.C has the capability to sort green and red Jalapeños, remove stems and damaged peppers right at the harvesting stage, resulting in a fresher taste and naturally bright red color.
- The company uses fermented Jalapeño peppers, avoiding heat treatment to preserve the original taste and color.
- We employ stone grinding instead of metal grinding, ensuring food safety by preventing metal contamination.
- Vacuum mixing and harmonizing technology is applied to achieve a consistent and smooth sauce texture.
G.O.C FARM Straight Rice Noodles
- Produced from Global GAP-certified raw materials cultivated directly by G.O.C, ensuring safety and full traceability.
- Utilizing modern extrusion and heat pump drying technologies, the noodles maintain perfect elasticity, flexibility, and straight form.
- No bleaching agents or artificial color additives are used, preserving the natural white color and pure rice flavor.
- The product line has been exported to South Korea and Belgium, demonstrating G.O.C’s world-class production capability and the trust of its global partners.
A Vietnamese Brand on the Journey of Globalization
