ANUGA, the world’s largest food convention showcasing unique products from across the globe, has cemented its status as the foremost commercial exhibition dedicated to food and drink. Welcoming exhibitors and visitors from all corners of the world, ANUGA is held biennially in the beautiful and historic city of Cologne, Germany. This unmissable food show serves as a pivotal meeting point for manufacturers and traders, fostering the development of future business collaborations.
ANUGA 2019 boasted impressive figures that highlight its magnitude and significance in the industry:
- Exhibitor count: 7,405 exhibitors representing over 107 nations.
- Visitor count: A staggering 165,000 visitors hailing from 198 nations worldwide.
- Exhibition area: Spanning approximately 284,000 square meters.
This year’s edition saw our introduction of numerous new products, successfully meeting the diverse tastes and quality expectations of customers from around the globe. Pickled items remained in high demand among our core customers, as well as attracting new buyers from Israel, Australia, Georgia, Korea, Japan, the USA, and beyond. Notably, we showcased several new items developed through our own factory, reflecting our unwavering dedication to hard work and innovation.
Remarkably, despite being introduced for the first time, these new products received overwhelmingly positive feedback and generated significant demand. This encouraging news serves as motivation for us to continue pushing forward, striving to fulfill our overarching purpose: “The best products for a better world.”
In conclusion, ANUGA 2019 undeniably proved itself to be an essential destination. We successfully garnered a strong reputation for our products, established new business connections with numerous potential customers worldwide, particularly in Europe. With our core value of making a positive contribution to Vietnamese society and the world, we are committed to furthering our efforts and achievements.
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